In February 2012, Royal HaskoningDHV and the Dutch Embassy came together to discuss how to improve cycling in UK cities and from this meeting the idea for the Love Cycling Go Dutch campaign was born. This became a collaborative campaign with the Dutch Embassy, Dutch Cycling Embassy and several local and national cycling organisations. The objective was to highlight the growing need for improved cycle routes and facilities in some of the UK’s major cities. Events were held in Bristol, London, Edinburgh and Manchester during October and November, and were attended by key decision and policy makers, MPs, Local Authorities and Government Agencies.
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